In the Attention Age Doctrine Part 2, Rich Schefren talks about leveraging the reputation of other people and piggy-backing on their attention.
I’ve previously written about how you can use Digg to piggy-back on the attention of already popular stories. Yesterday was a perfect example of this. A story was going around the news wires about Al Gore’s web site being hacked. I looked in to the issue and wrote a rather technical post explaining the hack and what you can do to protect your own WordPress blog. You can read the post on my other more technical blog.
After writing the blog post I found upcoming stories on Digg and Propeller covering the Al Gore hack. I simply added a small comment to the existing stories with the URL to my blog post. I’m now getting about 3 new visitors per minute from Digg and Propeller using this simple trick
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