That is the title of a very short ebook by Seth Godin. Here are the secrets in a nutshell:
Useful
There are a lot of useless web pages out there. Copying content and rewriting content just for the sake of tricking the search engines is a game for losers. The mission of all search engines is to find useful content for their users. The search engines have you outnumbered and outpowered, so you might as well spend your energy creating useful web pages.
Updated
Search engines love updated content. That is why blogs and social media sites typically rank so well. Spend a few minutes every day updating your site. And harness the power of user generated content to get help from your readers.
Unique
If your web page stands out as the best in the world on a topic, then it will get traffic from all the people who are interested in that topic. It doesn’t matter who you are or how large your budget is.
Download the ebook here. It’s a short read. Definitely worth your attention.
Comments 1
Great summary. I just encountered someone who violated the first U “rewriting content just for the sake of tricking the search engines is a game for losers.” - by copying and rewriting in similar words this exact book, and posting the information as his own idea! Thanks for giving credit where it is due, and providing a good summary of a great read.
Posted 28 Jan 2008 at 2:04 pm ¶Post a Comment