The same week as The Attention Age Doctrine Part 2 was launched, my friends Colin McDougall and Colin Arthur released their Constant Conversation report. It also focuses on using Web 2.0 techniques to attract traffic to your site, but with an emphasis on conversations.
Here are some of the topics covered:
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Starting/seeding the conversation
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Encouraging and promoting the conversation
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Controlling and dominating the conversation
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And last but not least: Monetizing the conversation
Interestingly both reports talk about fake blogging, but draw very different conclusions from their case studies. A perfect example of controversial conversations…
Highly recommended reading! You can download your free copy of the report at: www.ConstantConversation.com
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