Category Archives: General

How To Get Attention If You Have $44B To Spare

Of course I’m referring to Microsoft’s unsolicited bid for Yahoo. A takeover bid of this size will generate a lot of attention, but that’s obviously not the long term goal. Here’s how I believe this deal will play out and the reasons for it.

First of all, nothing is going to happen for a long time. […]

2008 Predictions

2008 Predictions by Nick Dalton. The Steady Decline of Web Sites. Video Saturation and the Raise of Brands. Increased Use of CRM Systems. Increase in WordPress Security Exploits. Continued Flood of Aspiring Internet Businesses. Offshore Turning the Tables

Got iPhone?

If you’re a seasoned iPhone owner you know that behind the shiny surface and the slick user interface there are many unexplored features hiding.
Did you know for example that you can increase your speed of typing on the iPhone keyboard significantly using this simple “Shift and Hold” trick:
Most keys don’t register your keystroke […]

Unique, Useful & Updated - Three Secrets to Web Traffic

That is the title of a very short ebook by Seth Godin. Here are the secrets in a nutshell:
Useful
There are a lot of useless web pages out there. Copying content and rewriting content just for the sake of tricking the search engines is a game for losers. The mission of all search engines is to […]

Count Your Purchases - And Make Them Count

Seth Godin poses a challenging question: How long has it been since you went an entire day without buying anything at all?
You should batch your activities as much as possible for maximum efficiency. This includes purchases. And if you end up with less stuff, that’s not a bad thing.
Think about your purchases and make them […]

The Constant Conversation

The same week as The Attention Age Doctrine Part 2 was launched, my friends Colin McDougall and Colin Arthur released their Constant Conversation report. It also focuses on using Web 2.0 techniques to attract traffic to your site, but with an emphasis on conversations.
Here are some of the topics covered:

Starting/seeding the conversation

Encouraging and promoting the […]

Is it worth your time and attention to attend conferences?

The reputation of Internet marketing conferences is steadily declining. In many cases it’s for a good reason: you pay a lot of money in conference fees, travel, hotel, etc and you end up sitting through presentations that are just thinly disguised product pitches. So it was with some trepidation that I attended Ken McArthur’s […]

Leverage Other People’s Attention

The benefit of joining James Brausch’ intern program is of course that the interns get to see how a very successful Internet business is run from the inside; skills that they can directly apply to starting and running their own Internet business. But if you’re just starting out and haven’t yet made a name for yourself, how do you successfully recruit interns to work for free on your business?

Make Your Attention Count Twice

In the attention age you must use your scarcest resource – your attention – wisely, if you want to succeed.
For repetitive tasks that you don’t want to pay attention to again, record a video as you’re doing the task. Most likely you’re performing the work on your computer, so just start Camtasia recording in the […]

Fail Fast For Free

A startling revelation for many entrepreneurs entering the Internet business arena is the very low cost to get started. The article headline is a phrase I think I first heard from Robert G. Allen back in 2001. Since then the business climate has changed from irrational exuberance to the attention age. Today all entrepreneurs […]