Category Archives: Doctrine

The Attention Age Doctrine Part 2

Get ready for another attention grabbing product launch. Rich Schefren is about to release part 2 of his Attention Age Doctrine.
Part 1 is no longer available for download but you can refresh your memory with a summary and a mind map that Rich posted on his blog.
Part 2 of the Attention Age Doctrine will also […]

Audio: Jay Abraham and Rich Schefren

I just finished listening to the 85 minute recorded conversation between Jay Abraham and Rich Schefren about The Attention Age Doctrine. Jay Abraham does a great job or interpreting and crystallizing the thoughts in Rich’s report. Definitely worth 85 minutes of your attention. Download it for free here: http://www.strategicprofits.com/jayprivate/
 

Information Overload - 6 Causes

All knowledge workers of today can attest to the overwhelming amount of information they need to deal with on a daily basis. This constant state of information overload is caused by several conspiring factors:
 
#1 – More Information Than We Can Process
Search the web for almost any topic and you will get millions of web pages […]

The Attention Age Doctrine - Are You Paying Attention?

Nick Dalton reviews Rich Schefren’s latest missive: The Attention Age Doctrine. He finds that it contains an excellent description of recent cultural phenomena and business problems. But it falls short on concrete advice and solutions. Given that this is only the first part of the doctrine, that is understandable. And it sets the bar high for the next installment.