Around the Holiday Season free product giveaways are very popular. A group of marketers get together, pool their products and allow you to download them for free - in exchange for your email address.
This seems like a great deal, so what’s not to like?
In my experience the purchase price of a product is usually a […]
Attention Rich
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Category Archives: Attention
There’s No Such Thing As A Free Product
Manage Your Customer’s Attention
You’re probably on more than one company’s email list and you have no doubt felt that the majority of emails that flood your inbox are poorly targeted. If you keep receiving irrelevant marketing messages from a company you will hopefully unsubscribe from that list. Conversely if you receive highly targeted messages from a particular sender […]
Piggy-Backing Attention
In the Attention Age Doctrine Part 2, Rich Schefren talks about leveraging the reputation of other people and piggy-backing on their attention.
I’ve previously written about how you can use Digg to piggy-back on the attention of already popular stories. Yesterday was a perfect example of this. A story was going around the news wires about […]
What Attracts People’s Attention On a Web Page?
Here’s a great list of 23 actionable lessons from eye-tracking studies.
Do all the 23 lessons apply to your web site? The right answer is as usual to test it. Without investing in large focus groups and eye-tracking equipment you can get similar results using heat maps. A heat map tool measures where people click on […]