Author Archives

Encouraging Comments On Your Blog

The next step after attracting attention is to encourage engagement. On a blog that is very easy to do since your readers can immediately add their comments to your post.
Neil Patel has a post on ShoeMoney called 6 Easy Ways To Increase Your Comment Count and Gyutae Park at Winning the Web recently wrote […]

The Constant Conversation

The same week as The Attention Age Doctrine Part 2 was launched, my friends Colin McDougall and Colin Arthur released their Constant Conversation report. It also focuses on using Web 2.0 techniques to attract traffic to your site, but with an emphasis on conversations.
Here are some of the topics covered:

Starting/seeding the conversation

Encouraging and promoting the […]

Is It Futile To Ask Your Readers To Digg A Story?

I’ve written previously about how useless it is to have a large number of social bookmarking icons at the end of every post. In that post I also suggested that you occasionally ask your readers to digg or bookmark your story on a particular site. But that doesn’t always work.
Case in point: Rich Schefren’s announcement […]

Piggy-Backing Attention

In the Attention Age Doctrine Part 2, Rich Schefren talks about leveraging the reputation of other people and piggy-backing on their attention.
I’ve previously written about how you can use Digg to piggy-back on the attention of already popular stories. Yesterday was a perfect example of this. A story was going around the news wires about […]

Use Digg Comments To Drive Traffic To Your Blog

To get on the front page of Digg is really difficult if you’re not a very popular blogger with a loyal tribe following. This is a popular story by Tim Ferriss.

Here’s a small trick you can use to ride on the coattails of popular Diggs.
Find a story on Digg on a topic that is related […]

What Attracts People’s Attention On a Web Page?

Here’s a great list of 23 actionable lessons from eye-tracking studies.
Do all the 23 lessons apply to your web site? The right answer is as usual to test it. Without investing in large focus groups and eye-tracking equipment you can get similar results using heat maps. A heat map tool measures where people click on […]

Networking With LinkedIn

LinkedIn is the social network for business professionals. You won’t find any wacky home pages or vampire widgets on LinkedIn. What you will find is the top people in almost every industry, and they’re on LinkedIn to network. Here are eight tips to make best use of LinkedIn:
Create a Profile
To start networking you need to […]

The Attention Age Doctrine Part 2

Get ready for another attention grabbing product launch. Rich Schefren is about to release part 2 of his Attention Age Doctrine.
Part 1 is no longer available for download but you can refresh your memory with a summary and a mind map that Rich posted on his blog.
Part 2 of the Attention Age Doctrine will also […]

Better BlogRush Click-Through Rates

Select the BlogRush category that best describes your blog
You want your blog posts to show up in the BlogRush widget on other blogs that cover similar topics as yours. This will reach an audience that is more likely to be interested in your blog. Be sure to revisit the My Blogs page on the BlogRush […]

Keep It To Five Sentences

If you find that the email response you’re writing is approaching the length of a novel, then email is probably not the most efficient form of communication. I just came across five.sentenc.es which has a radical approach: all email responses regardless of recipient or subject should be five sentences or less.
Try it for a week.
And […]